IAN FRASER
Golf Performance Coach
Top Instruction Videos
Perfecting Partial Wedges
Dial in your distance and take control of your scoring shots. This video covers key tips for mastering partial wedge swings - ideal for those tricky 40 to 80 yard shots where touch and technique make all the difference.
Mastering the Basics of Bunker Play
Struggling with sand shots? In this quick guide we break down the bunker basics to help you get out of the trap and on to the green with confidence. Perfect for beginners or anyone looking to sharpen their short game.
How to Bomb Your Driver
Want to smash your driver further? Youāre in the right place. In this video, weāā show you key tips to add power and maximize your distance off the tee,
How High Should Your Golf Ball Fly?
This video serves as a cheat sheet for understanding how high your golf ball should fly. Weāll cover the ideal trajectory, factors that affect ball flight, and tips to help you master your shots for better distance and accuracy.
Spin Your Wedges Like the Pros!
In todayās video, we break down the essential tools and techniques used by the worldās best players to generate spin with your wedges. Whether youāre a beginner or an experienced golfer, these tips will help you improve your short game and add more control to your wedge shots. Watch now and take your skills to the next level!
The No.1 MISTAKE I see golfers make
Learn about this one major mistake most golfers make and how fixing it can dramatically improve your game.
Transform your Driver Distance Today!
Learn how to add distance to your driver by hitting up on the ball! In this drill, weāll focus on creating an upward angle of attack to optimize ball speed, launch angle, and spin rate. Watch and start hitting longer drives today!
Should you Ditch your Long Irons?
We test 4 Iron vs 4 Hybrid at the swing speed of the average golfer and show why you should really consider how much your long irons could be hindering your game.
Perfecting Partial Wedges
Dial in your distance and take control of your scoring shots. This video covers key tips for mastering partial wedge swings - ideal for those tricky 40 to 80 yard shots where touch and technique make all the difference.
Mastering the Basics of Bunker Play
Struggling with sand shots? In this quick guide we break down the bunker basics to help you get out of the trap and on to the green with confidence. Perfect for beginners or anyone looking to sharpen their short game.
How to Bomb Your Driver
Want to smash your driver further? Youāre in the right place. In this video, weāā show you key tips to add power and maximize your distance off the tee,
How High Should Your Golf Ball Fly?
This video serves as a cheat sheet for understanding how high your golf ball should fly. Weāll cover the ideal trajectory, factors that affect ball flight, and tips to help you master your shots for better distance and accuracy.
Spin Your Wedges Like the Pros!
In todayās video, we break down the essential tools and techniques used by the worldās best players to generate spin with your wedges. Whether youāre a beginner or an experienced golfer, these tips will help you improve your short game and add more control to your wedge shots. Watch now and take your skills to the next level!
The No.1 MISTAKE I see golfers make
Learn about this one major mistake most golfers make and how fixing it can dramatically improve your game.
Transform your Driver Distance Today!
Learn how to add distance to your driver by hitting up on the ball! In this drill, weāll focus on creating an upward angle of attack to optimize ball speed, launch angle, and spin rate. Watch and start hitting longer drives today!
Should you Ditch your Long Irons?
We test 4 Iron vs 4 Hybrid at the swing speed of the average golfer and show why you should really consider how much your long irons could be hindering your game.
Perfecting Partial Wedges
Dial in your distance and take control of your scoring shots. This video covers key tips for mastering partial wedge swings - ideal for those tricky 40 to 80 yard shots where touch and technique make all the difference.
Mastering the Basics of Bunker Play
Struggling with sand shots? In this quick guide we break down the bunker basics to help you get out of the trap and on to the green with confidence. Perfect for beginners or anyone looking to sharpen their short game.
How to Bomb Your Driver
Want to smash your driver further? Youāre in the right place. In this video, weāā show you key tips to add power and maximize your distance off the tee,
How High Should Your Golf Ball Fly?
This video serves as a cheat sheet for understanding how high your golf ball should fly. Weāll cover the ideal trajectory, factors that affect ball flight, and tips to help you master your shots for better distance and accuracy.
Spin Your Wedges Like the Pros!
In todayās video, we break down the essential tools and techniques used by the worldās best players to generate spin with your wedges. Whether youāre a beginner or an experienced golfer, these tips will help you improve your short game and add more control to your wedge shots. Watch now and take your skills to the next level!
The No.1 MISTAKE I see golfers make
Learn about this one major mistake most golfers make and how fixing it can dramatically improve your game.
Transform your Driver Distance Today!
Learn how to add distance to your driver by hitting up on the ball! In this drill, weāll focus on creating an upward angle of attack to optimize ball speed, launch angle, and spin rate. Watch and start hitting longer drives today!
Should you Ditch your Long Irons?
We test 4 Iron vs 4 Hybrid at the swing speed of the average golfer and show why you should really consider how much your long irons could be hindering your game.
About me
Ian Fraser is a Scottish golf industry leader, renowned for his expertise in club fitting, golf performance, and innovation in golf technology. With over 20 years of experience, he has worked with golfers at every levelāfrom Major Champions to beginnersāhelping them unlock their full potential through precision club fitting and advanced golf research. Starting his career at TaylorMade Europe, Ian played a key role in designing the TaylorMade Performance Lab at Turnberry. He later co-founded Modern Golf in Canada before launching Tour Experience Golf (TXG), which revolutionized golf club fitting through data-driven customization and amassed a global following. After TXGās acquisition by Club Champion, Ian launched The Fraser Golf Institute in 2025, a platform dedicated to golf education, performance, and innovation. Ianās deep technical knowledge, passion for the game, and ability to simplify complex concepts make him an invaluable resource for all golfers looking to improve their game.
My specialties
Pricing
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Full Access
- Exclusive world-class structured coaching
- Track your progress, monitor your game, benchmark your skills
- Find your coach, build your ProShop
- GPS maps for more than 40k courses worldwide
- Join coaching groups and connect with friends in Clubhouse
Features
Play Better, Enjoy More
Enhance your skills and love for golf with personalized lessons, performance tracking, and community challenges.
Explore
Discover expert-guided series and single videos tailored for every skill level.
Test Zone
Benchmark your skills in the four key areas of the game
My ProShop
Build the ultimate digital companion to your golf game
Clubhouse
Connect with friends, follow pros, join communities
Explore
Discover expert-guided series and single videos tailored for every skill level.
Test Zone
Benchmark your skills in the four key areas of the game
My ProShop
Build the ultimate digital companion to your golf game
Clubhouse
Connect with friends, follow pros, join communities
Explore
Discover expert-guided series and single videos tailored for every skill level.
Test Zone
Benchmark your skills in the four key areas of the game
My ProShop
Build the ultimate digital companion to your golf game
Clubhouse
Connect with friends, follow pros, join communities
Join ProShop on Instagram for more golf education
and inspiration
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